Thursday, March 18, 2010

TwEAT Out, Fight AIDS




Listen up! If you're planning on eating out with any friends or family members soon, then mark your calendars for April 29th, 2010. This is when Dining Out for Life wants to set the world record for "Largest Day of Dining Out!".

Here's what to do: In the weeks leading up to Dining Out For Life, participants will be asked to register here, make a reservation at a participating restaurant on April 29th, and then, and this is the important part, TwEAT about it!

TwEAT (Tw-EET) verb

-To use social media utilities such as Twitter or Facebook to advertise and spread the word about participation in a fight against HIV/AIDS which specifically uses the "twEATers" eating habits as a means of raising money.
ex: "If we want to join Jonathan on April 29th for dinner, we will have to follow his TwEATS."


You must register which participating restaurant where the reservations are made because only those registered will be counted towards the world record!

Cyber-service is an evolving trend with the growing number of people who utilize social media as a networking hub. “We are hoping to connect Dining Out For Life in a significant way with many who are responsive to cause-related action,” stated Tim Mahoney, CMO Subaru of America. “We plan to link followers of social media and fans of Dining Out For Life to encourage participation in this event off-line, in real-time, in an effort to raise even more awareness and needed funds.” Last year over 250,000 participants helped raise nearly $4 million dollars in just one day of dining. All monies raised in each city, stay in that city. With a successful viral campaign, organizers expect to exceed these numbers.

We can't wait to read the TwEATS! Follow us on twitter, here!

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