The AIDS Partnership Michigan’s new movement aims to promote knowing your HIV status with a sexy, high fashion, modern style. Their latest campaign shows that getting tested for HIV shows confidence, and confidence is always sexy. (Check it out at www.statussexy.com ! Yowza! Hot stuff! )
The campaign originated from a mobilization effort targeting men who sex with men and may be helping to bash the fear some people have about getting tested.
“According to the CDC, 52% of new HIV infections are in young black men, which is why they were targeted for this effort. Statistics also show that those who do not know their HIV status account for up to 70% of new sexually transmitted HIV infections in the US. However, most who learn they are infected take important steps to protect others from infection”
Some companies have already refused to run the ads. While some may find the message too risqué, I believe that there can never be too many efforts to stop a deadly disease sweeping our nation. Different methods will attract different kinds of people to help get the message out to everyone.
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